One-liner
Ghost Gains is an AI fitness coach with a real voice and a memory — it reads your mood, adapts its tone, and coaches the real you, so people actually stick with it.
Boilerplate (short)
Ghost Gains is an AI-powered fitness app whose coach, Ghost, talks back in a real voice, adapts its tone to your mood with an emotional state machine, and remembers your injuries, PRs, and motivation style. Live now as a web app; native iOS and Android next.
What makes it different
Plenty of apps now claim "AI." A few even do voice. Ghost's difference is the relationship: an emotional state machine that shifts tone (hype, push, or full roast mode) plus a persistent memory of the user. It's a coach that feels like it knows you — not a rep-counter with a voice bolted on.
- Real-voice AI coaching
- Emotional state machine (mood- & workout-phase-aware tone)
- Persistent memory: injuries, PRs, motivation style, patterns
- Roast mode & normal mode personalities
- Camera-based nutrition logging (AI vision)
- Recovery-aware workout progression · daily missions · physique-evolution avatar
Fast facts
- Product
- Ghost Gains — AI fitness coaching app
- Category
- AI · Health & Fitness · Consumer
- Platforms
- Web app live now (PWA); native iOS + Android landing soon
- Pricing
- 7-day free trial, then $9.99/mo or $79.99/yr
- Stage
- Live — web app shipped June 30, 2026; native apps next
- Founder
- Edwin Cruz — solo founder. A lifelong anime fan and gym rat from the small town of Zuni, VA, who built the entire working product.
- Website
- ghostgainsai.com
Brand assets
App screenshots available on request. Brand colors: violet #e8327a, mint #ff6ba8, near-black #0a0607.
Quotable
"Every anime is a training arc — someone who isn't strong enough yet, and a mentor who won't let them quit. That's what the gym felt like to me, and no fitness app captured it. They track everything and motivate nothing. So I built the coach from my own training arc." — Edwin Cruz, Founder, Ghost Gains